Inception is a 2010 film that was co-produced by Christopher Nolan and written, directed, and produced by him. Leonardo DiCaprio is one of the many A-list stars in this film. DiCaprio plays Dom Cobb, a thief who has the ability to steal secrets from people’s subconscious by entering their dreams. Cobb is a wanted criminal who cannot see his kids. In order to regain access to them, Cobb is given a second chance. Inception costs $160,000,000, divided by Warner Bros. Inception was premiered on London’s July 8, 2010, and released the following week in theaters. The film was the fourth-highest grossing film in 2010 with a worldwide total of US$828,000,000. The film won four Academy Awards, was considered to be one of the top films of 2010, and received critical acclaim for its screenplay and visual effects. Its ensemble cast also received praise. It is important that a script be well written, as are the cast and crew. However, it’s also crucial to consider marketing strategies and techniques. The poster was used to market the film. It had the right ingredients, and the rhetorical strategies were successful. This poster sparked interest in the film. Inception’s poster is a great example of a movie that uses pathos as a way to appeal to specific audiences.
The poster’s first impression is that it shows a very strange picture of the street the main characters stand on. What is shown is not possible. The city road appears to be folding upwards. This allows the viewer to take a closer look and understand the meaning of the poster. This suggests that the film is mysterious and dramatic. This image has dark colors, including blues, blacks and grays. These colours are usually used for sci-fi and thriller movies. Three of the six characters in the main image appear armed. Although the names are not revealed, this suggests that the film has elements of thriller and action. Guns are a common sign of action movies. There are several other clues that make it clear whether the characters work together or are against eachother. For example, they wear different clothes, are looking in various directions, and display a variety of facial expressions. The poster is clearly marked with the tagline “YOUR MIND is the scene of the crime.” This is an intriguing tagline and it adds to a poster’s image that something dark will happen. This tagline makes the poster personal and draws in the audience.
The poster uses ethos rhetorical appeals as the main form of appeal, even though pathos is also present. The poster’s top is dominated by the names of the actors to draw the attention. Leonardo DiCaprio was given the largest name title on the posters. He is the star of the movie and the most famous actor. The names of all actors have been capitalized again to help them stand out. This will encourage the target audience to watch the film to see what role they prefer, regardless of genre. The poster’s director is in very small type, but the layout of “From the Director of The Dark Night” makes it important. It lets the audience that this director was also behind The Dark Night. This film was a huge success because of its creativity and box office sales. Nolan lovers can now go to the movie.
On the bottom, you’ll find a billboard block that contains the credits. This is a block of credits that contains recognizable, iconic logos from companies to give the film a more credible look. In the film poster, the logos are prominent. The poster’s color scheme is dark, which implies that the film is dark. We immediately notice the red color used to write the title “INCEPTION” in a clear, capitalized font, as it is associated with danger, anger and adventure. The bright light behind characters is another thing that we notice. The dark foreground and the bright light at end of road are a great combination to create suspense. Due to the contrast in the poster, the viewer’s eyes are drawn to the light. This is because the road looks deserted. The six people in dark clothing on the poster’s foreground are instantly recognisable as belonging to the thriller genre. They appear ready, like something is about happen.
The poster’s dark, mysterious and intriguing design grabs the viewer’s interest. It does not rely on a lot of words but instead relies on visuals to attract the audience. In conclusion the Inception poster was very effective in grabbing the attention of viewers and convincing them to see the movie. It used rhetorical appeals to make the poster appealing to many viewers. The colors are what really attract the viewers. They create a feeling of thriller and danger. The poster also focused on the credibility and the poster included many features that helped to establish the credibility. Leonardo DiCaprio was featured in large letters, which attracted his fans. This poster was a great success in attracting viewers and convincing them to see the film.
